On Sunday afternoon, I had the pleasure of having lunch with an entrepreneur who definitely deserves a "Proper introduction." Greeting me in a heather grey skull cap and coordinating zip mock turtleneck (was it Zegna Sport?), I knew Seph Skerritt, founder of Propercloth.com, a custom shirt site for men, had the charisma and confidence of a successful entrepreneur before he even finished his first sentence. This two-time entrepreneur raised in Guam, educated at MIT, seems to have his finger on the pulse of the market and understands the importance of the customer journey on the internet superhighway.
Now on to the good stuff: What do I think of the Proper Cloth site? Bestill my bespoke, heart. Move over David Lance and Thomas Pink, there is a new company encroaching on your marketshare. His knowledge of design (he designed his own shirts at one time) and technology has forged what looks to be a prosperous business idea. The site is intuitive and sophisticated, giving you that in store experience that you rarely get on the web. It is v. much like my other favorite clothing site, yoox. The steps to customize are simple and the shirt builds as you choose your options so you can see in real time what does and does not work. Worried about the sizing? No need. Seph has thought of that as well. You can find your size two ways: selecting from the simple drop down menu of of well known shirt manufacturers or enter your exact measurements. This takes an extra minute since you will need to create an account so they can be stored for future use. Brilliant - because Proper Cloth knows you will be satisfied customer. Would you expect anything less from someone who understands the delicate balance between design and technology?
Seph educates customers through his blog. Waxing lyrical about the finite differences between made to measure and dare I say that dirty phrase, "off the rack", this is where his personality shines. He writes with the perfect mix of wit and knowledge that leads you to believe that he is may have a passion for designing or maybe just for looking sharp. :-)
What more can I say? One thing is certain. Proper Cloth appeals to the man looking for the proper fit. I am just excited to see the new fabrics they have coming out soon. Striped shirts are fine for work but it would be nice to see textiles for all occasions.